Cases 案例


♦Management of Shanghai cultural activities agenda
Third-party relationship management for Shanghai city cultural activities
Onsite co-ordination of cultural agenda
Coordination of onsite viewing assistants



vogue logo
FNO Shanghai 2013 Media planning
Media budget supervision
Pre-event media teasing
Onsite media/KOLs management
♦Interview supervision
Media coverage follow up
♦Press clippings collection



♦ China communication strategy 
♦ Media relations management
♦ China Elite recruitment
♦ Cross marketing
♦ Property developers PR



♦ Media Strategy and Planning
♦ Media relations management

John Lobb

♦ Press kit preparation
♦ CEO media training
♦ One to one interviews with CEO
♦ Beijing selection media invitation
♦ Media coverage follow up


Tai Ping

♦ Media Strategy and Planning
♦ Shanghai Showroom Opening Event PR
♦ Ongoing media relations
♦ One-to-one interviews with CEO/Designer
♦ Strategic networking with Art&Design industry


♦ Media planning 2014
♦ Bund 6 media preview management
♦ Communication tools developement
♦ Brand awareness communication
♦ Grand opening PR


Galerie Dumonteil

♦ Media planning
♦ Press conference organisation
♦ One to one interviews
♦ Media clipping
♦ Media budget management


♦ Luxury media selection
♦ Media coverage negotiating
♦ Clipping production
♦ Press tools including production and follow-up
♦ Event budget handling
♦ Elite guests identification and management. 

Shang Xia

♦ National and International media management 
♦ One to one interviews of Shang Xia and Hermes Ceos
♦ Product placement for fashion shoot supervision
♦ 80 Media budget management 



Pierrier-Jouer Logo
♦ Perrier-Jouet partnership with Shang Xia arrangement
♦ Event budget management
♦ China elite guest identification and PR
♦ Planning coordination
♦ PR message to the elite development


La Perla

♦Media plan development and implementation
Sample loans for photo-shooting organization 
Organize 120 media for Beijing
Celebrities,KOLs identification,cross-communication 
One to one interviews planning and supervision 


♦ Chinese on-line Media management for Furla
♦ Sending press release to targeted on-line media and monitor media coverages
♦ Compile media budget and advise on media fees for the press
♦ Monitoring and collecting coverages and clippings


Unico by Mauro Colagreco

♦ Media strategy development
♦ Marketing campaign management
♦ Press kit supervision
♦ Editorial implementation and Unico Magazine advising
♦ Special guests identification and management



♦ Media plan development and implementation
♦ Weekly media moments 
♦ Ongoing review coverage for the restaurants, chefs and bar
♦ Press releases issued for offers


♦ Mercato, restaurant by Jean Georges PR
♦ Global influencers elite identification
♦ Special guests personalized relations development
♦ Media and public relations action management 
♦ Global Awards networking and development



♦ Media strategy and planning
♦ Editorial, advertorial, interviews management
♦ Media communication tools development 
♦ Media collaboration implementation 


♦ Media planning and management
♦ Brand ambassadors identification 
♦ Marketing actions special advise
♦ Strategic partnership development



♦ Media planning
♦ Press conference organisation
♦ One to one interviews
♦ Media clipping
♦ Media budget management


♦ Media management for Shanghai mega store opening 
 Ceo interviews supervision and coordination
♦ Special guests invitations and management
♦ Budget and actions supervisions for press day 

Neiman Marcus

 China media planning and strategy
♦ Press release development
♦ Bi monthly themed newsletters
♦ Media budget management
♦ One to one interviews with CEO 
♦ Press conference management